Sketching isn’t about perfection—it’s about thinking, solving, and communicating. From rough exploration to refined blueprints, different types of sketches play distinct roles in the design process. Understanding their purpose can help designers move ideas forward, align teams, and create better products. with an idea.

Using references in design is essential—but only if done right. A great reference provides direction, but without clear intent, it can lead to products that feel uninspired or indistinguishable from competitors. The key is knowing what to take from a reference, what to evolve, and where to push creativity further. By setting clear design spaces, balancing innovation with familiarity, and focusing on what truly differentiates a product, brands can create something both relevant and original. So how do you ensure references fuel creativity instead of limiting it? Let’s explore.