Troy Lee Designs x Adidas Innovation Project

Starting with a blank sheet, building the pant from the ground up with ZERO assumptions. Working with insights from motion capture technology to create the lightest, slimmest pants which still gave full range of motion.
  • Project Scope from Adidas Director of Innovation

    01. Project Scope

  • Paragraph describing the athlete need and perspective

    02. Project Attitude

  • Sketches exploring key positions and motions during riding - Design Direction, Sketch, Athlete Insight

    03. Athlete Research - Understanding Motion

  • Sketches exploring key positions and motions during riding - Design Direction, Sketch, Athlete Insight

    04. Athlete Research - Understanding Motion

  • Sketches exploring key positions and motions during riding - Design Direction, Sketch, Athlete Insight

    05. Athlete Research - Understanding Motion

  • Athlete Research - Understanding Motion, equipment, athlete insights. Photographs and Sketches

    06. Athlete Research - User Journey

  • Opportunity - Unrestricted Movement. Description of the Design Opportunity to improve the current apparel

    07. Opportunity - Unrestricted Movement

  • Opportunity - Insight through Motion Capture, photos, surface stress stain mapping, innovation, overview

    08. Opportunity - Insight through Motion Capture

  • Surface Strain Direction over multiple positions, sketched and sorted.

    09. Insight - Surface Strain Direction

  • Insight - Surface Strain due to Motion mapping. Sketch, photo of starin mapping over the human body during motocross riding. Design Driver. Innovation Design.

    10. Insight - Surface Strain due to Motion mapping

  • Applying the Insights

    11. Applying the Insights

  • Images and sketches showing the transition between a standing position and a riding position

    12. Applying Key Body Positions

  • 13. Applying Key Body Positions

  • Sketch over figure - Overview of Body Position & Key areas of Motion - Innovation Design, Athlete Insights, Performance Sportswear

    14. Overview of Body Position & Key areas of Motion

  • Design Approach - functional design, performance design, data driven design

    15. Design Approach

  • Outline of Design Requirements, motion, hold, performance design.

    16. Design Requirements

  • Images & Sketches highlighting the areas of the apparel which need to stay in place or be heat resistant

    17. Design - Other Requirements [non-motion based]

  • Design Illustration. Techpack. Details. Features. Lineart.

    18. Design Outline

  • Sketch - Application of Insights through Fabric Stretch Direction. Sketch. Design. Performance Design. Sportswear. Innovation.

    19. Design - Application of Insights through Fabric Stretch Direction

  • Sketch - Application of Insights through Fabric Stretch Direction. Sketch. Design. Performance Design. Sportswear. Innovation.

    20. Design - Application of Insights through Fabric Stretch Direction [flat view]

  • Creating Visual Impact

    21. Design - Creating Visual Impact

  • Sketch, Illustration. Visual Impact through Storytelling of how the insights drove the construction of the pant.

    22. Design - Visual Impact through Storytelling

  • Development of the pant from sketch to prototype

    23. Development - Pattern

  • Sketch. Illustration. Showing the relationship between 2D pattern and 3D shape

    24. Development - Articulation Focus

  • Pattern Illustration, overlay to show change. Sketch. Design. Performance Design. Innovation.

    25. Development - Refining 3D Shape

  • Photos of the prototype fitting and refinement.

    26. Development - Prototype Refinement

  • 27. End

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