Reference and Creativity in Design – Using Inspiration Without Limiting Innovation

Using references in design is essential—but only if done right. A great reference provides direction, but without clear intent, it can lead to products that feel uninspired or indistinguishable from competitors. The key is knowing what to take from a reference, what to evolve, and where to push creativity further. By setting clear design spaces, balancing innovation with familiarity, and focusing on what truly differentiates a product, brands can create something both relevant and original. So how do you ensure references fuel creativity instead of limiting it? Let’s explore.