Re-imagining the way a bra holds itself against the body. Using motion-capture and bio-mechanic insights to create a new level of comfort for the wearer.

Adidas Escape Bra, Innovation Project

  • Consumer Profile, Bra, Design Direction, Define the problem

    02. Consumer Profile

  • Moodboard of Consumer Insights & Motivations. Design Direction

    03. Consumer Motivations

  • Consumer in Action, Moodboard, action images - Design Direction

    04. Consumer Context

  • Consumer Mindset - Visual Exploration of Mood/Attitudes - Photos, found images, design direction

    05. Consumer Mindset - Visual Exploration of Mood/Attitudes

  • Visualisation of attributes described by the target consumer - Photos, Moodboard, Design Direction

    06. Design Markers - Visualisation of attributes described by the target consumer

  • Performance insights from Sports Science/Biomechanics. Images, photos, design direction.

    07. Functional Drivers - Performance insights from Sports Science/Biomechanics

  • Functional Drivers - Breathing strain maps and rib cage diagram, design drivers, performance design.

    08. Functional Drivers - Breathing

  • Functional Driver - Surface Moisture Mapping - Diagram of sweat mapping over the breast area

    09. Functional Driver - Surface Moisture Mapping

  • Design Ideation, intro image with design priorities outlined

    10. Design Ideation

  • Form Sketches of Bra design. Sketch, Product Design, Bra Design, Concept Creation

    11. Design Sketches - Form

  • Design Sketches - Flexible Support, bust band, Sketch, Design, Concept Design

    12. Design Sketches - Flexible Support

  • Design Sketches - Lead Concept, material placement, stitching, detail, form. Design. Concept Design. Sketch

    13. Design Sketches - Lead Concept

  • Design Sketches - Underband Structure, material Placements, structure, performance design, motion design. Bra Design.

    14. Design Sketches - Underband Structure

  • Design Sketches - Final Concept, Front/Side/Rear Sketches, color, material placements, concept sketch, render

    15. Design Sketches - Final Concept

  • Design Sketches - Final Details + Placements. Illustration, Techpack, details, construction, lineart

    16. Design Sketches - Final Details + Placements [Outer]

  • Design Sketches - Final Details + Placements. Illustration, Techpack, details, construction, line art

    17. Design Sketches - Final Details + Placements [Inner]

  • Prototype images, showing support structures + internal breast separation and motion control details.

    18. Prototype

Contact.