Sketching isn’t about perfection—it’s about thinking, solving, and communicating. From rough exploration to refined blueprints, different types of sketches play distinct roles in the design process. Understanding their purpose can help designers move ideas forward, align teams, and create better products. with an idea.

Good Design Stops Landfill: How Thoughtful Apparel Design Can Extend Product Lifespan

Gen Z: Raw, Determined, and Shaping the Future of Performance Apparel

As we witness a generational shift in the performance apparel market, Gen Z is emerging as a powerful and influential consumer group. This generation, now with the financial means and free time to make impactful purchases, is redefining what we expect from performance gear design.It all begins with an idea.