Unlocking the Future of Sportswear: Shape Memory and Programmable Materials
Two global leaders in sportswear are quietly exploring these next-generation materials and their potential application in apparel.
Good Design Stops Landfill: How Thoughtful Apparel Design Can Extend Product Lifespan
Good Design Stops Landfill: How Thoughtful Apparel Design Can Extend Product Lifespan
Gen Z: Raw, Determined, and Shaping the Future of Performance Apparel
Gen Z: Raw, Determined, and Shaping the Future of Performance Apparel
As we witness a generational shift in the performance apparel market, Gen Z is emerging as a powerful and influential consumer group. This generation, now with the financial means and free time to make impactful purchases, is redefining what we expect from performance gear design.It all begins with an idea.