Good Design Stops Landfill: How Thoughtful Apparel Design Can Extend Product Lifespan
In the world of apparel design, sustainable materials are often highlighted as a key factor in reducing a product's environmental impact. However, it’s good design that truly keeps a product out of the landfill for as long as possible. This concept is especially critical in the outdoor clothing design and sportswear design industries, where performance and durability are paramount.
Recently, ASTRAL Designs launched a new collection with a compelling message about consumption and the environmental impact of the outdoor industry [link to campaign]. This campaign made me reflect on my own approach to sustainable design within the apparel industry, and how design decisions can significantly influence a product's lifespan.
Good Design is Environmentally Friendly
As Dieter Rams famously said,
"Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product."
This principle resonates deeply in my work as an apparel designer, where I strive to create products that not only perform but also last.
Visceral | Behavioral | Reflective: The Three Pillars of Product Longevity
Visualization of Norman's emotional framework
Donald Norman’s Visceral | Behavioral | Reflective model offers valuable insights into the relationship between people and products. This framework suggests that people tend to keep or repair objects they connect with emotionally and discard those they don’t. By making thoughtful, creative design choices early in the process, we can extend a product's life and reduce waste.
Aesthetics [Visceral]
Timeless design of the Eames Chair
In garment design, aesthetics are about more than just looks—they’re about creating a style that stands the test of time. Drawing inspiration from enduring cultural influences rather than fleeting trends ensures that the product remains relevant and desirable. Understanding your target audience’s preferences is key; the visual design should complement the product’s function, leading to a positive user experience from the start.
Performance [Behavioral]
Do all failures have to be catastrophic?
Understanding what the end consumer truly desires is fundamental in performance gear design. A well-designed product should be easy and enjoyable to use, fulfilling the user’s needs consistently. This reliability builds trust and encourages the consumer to hold onto the product longer, reducing the likelihood of it being discarded.
Relationship [Reflective]
When your possession becomes part of your identity
When a product’s aesthetics align with the user’s self-image and its performance delivers a great experience, it becomes more than just a functional item—it becomes a cherished possession. This deeper connection encourages users to care for, maintain, and repair the product, rather than simply replacing it. This reflective stage of design fosters a sense of responsibility and attachment, ultimately extending the product’s lifespan and keeping it out of the landfill.
Shifting from Consumption to Care
Designing with the goal of reaching the reflective stage requires thoughtful decisions in the early phases of the design process. As an apparel designer focused on sustainable design, I believe this approach can spark a shift from consumption to care. By creating products that users want to keep around, we can reduce waste and promote longevity, ultimately making a positive impact on the environment.