Design Strategy.
Working with brands to shape the future direction of product.
Design Strategy.
Leveraging the tools and techniques used by global brands to create clear strategies for future product to support business goals.
Building out a multi-season design strategy for the client and their brand. Setting a clear direction with the focus needed to reach their product asperation and business goals.
This includes:
_ Collaborating to identify or clarify a brand's long-term vision.
_ Identifying the ways products can contribute to brand and business vision.
_ Creating a clear stepped approach to develop the product line.
_ Problem-solving and creating strategies for potential challenges.
Creating a product vision for the future, and a plan to get there. Allowing brands to confidently claim their space in the market.
