Design Direction.
Creating Design markers that unify a collection and create a unique visual identity.
Design Direction.
Developing a visual guide to inspire and guide the design of a collection, blending seasonal trend information with enduring brand values to create a unique aesthetic.
This includes:
_ Identifying key relevant apparel styles.
_ Color palettes, including key stories and usage.
_ Providing Textile and Finishes.
_ Defining shared details across the range.
Building a clear design aesthetic that is based in your brand, consumer, and seasonal trends.
