Performance Apparel Design, Performance Sportswear Design, Brand Identity in Sportswear, Product Differentiation in Apparel Alistair Hather Performance Apparel Design, Performance Sportswear Design, Brand Identity in Sportswear, Product Differentiation in Apparel Alistair Hather

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The combination of aesthetic influences from both consumers and the brand presents an opportunity to create a unique and memorable product identity—if you embrace it and apply it consistently.

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Two global leaders in sportswear are quietly exploring these next-generation materials and their potential application in apparel.

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