Sustainable Design, Apparel Design, Performance Gear, Design Innovation, Consumer Behavior Alistair Hather Sustainable Design, Apparel Design, Performance Gear, Design Innovation, Consumer Behavior Alistair Hather

Gen Z: Raw, Determined, and Shaping the Future of Performance Apparel

Gen Z: Raw, Determined, and Shaping the Future of Performance Apparel

As we witness a generational shift in the performance apparel market, Gen Z is emerging as a powerful and influential consumer group. This generation, now with the financial means and free time to make impactful purchases, is redefining what we expect from performance gear design.It all begins with an idea.

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